You’ve heard it before: SaaS content marketing is fundamentally different to traditional marketing. As tricky as tailoring an effective SaaS content marketing strategy is, the success stories in the field are inspiring. Tricky due to the nature of the products sold by these companies. SaaS businesses offer solutions that are different than traditional products. Software…
A lot of people stumble upon their life-calling by a complete chance. This was true for Zack French aka James Black – a US-based DJ who discovered his passion for the DJ deck stand while doing his postgraduate degree in Music Production. After trying DJ-ing for the first time as part of the course, Zack…
Are Social Media and Social Media Marketing in Russia different than in Western Europe? The main Russian Social Media platform, Vkontakte (short: VK) looks so much like Facebook that it is often called ‘the Russian Facebook’. Just like Facebook, Vkontakte has personal profiles, events, groups and business pages. With 70 million active users, and being…
How many times have you thrown a few hashtags on your Instagram post because you had no idea what to put on there? And it barely moved the needle with your engagement, followers and you sit there perplexed about the whole hashtag thing? It works for other people, why can’t it work for me? I…
Advice is best when it comes out of the mouth of someone who achieved success. We all want to learn from the best – someone who walked the walk, and can share real-life experience, best practices and tips from the trenches. That’s why case studies are so popular – they show the real steps someone…
