Photo by Cedric Fauntleroy from Pexels
Running out of dental Facebook posts ideas?
Maybe you’ve finally created a Facebook page to kickstart social media marketing for your dental practice. But have you decided on what to post yet? Planning new social media posts can be deceptively tough, especially when you have a dental practice to run.
But a properly planned and managed content stream for your Facebook page can give your engagement rates a huge boost.
To help you get a head start, we’ve compiled a list of 15 Facebook dental post ideas to include in your content calendar.
Why Use Facebook To Implement Dental Practice Facebook Post Ideas?
Get The Upper Hand Over Your Competition
People are increasingly using social media to look for relevant information before they try out a service. This also applies to looking for dentists in their area. If you have a good Facebook presence, which can be a regular flow of content, up-to-date information, and a good number of reviews, you have a chance to stand out from your competition.
Imagine a scenario where a potential client comes across your Facebook page only to find that your last post was 6 months ago and you have a contact number that isn’t in use anymore. This makes you look unreliable to a page visitor even if you have 20+ years of experience.
Having an active Facebook presence in your dental practice not only makes it more appealing to potential clients but also helps build trust with existing ones.
Spread Word of Mouth
Word of mouth is still the best and most reliable way of acquiring new clients. With the rise of social media platforms like Facebook, spreading word of mouth can be as easy as posting a positive review or recommending a dental clinic by sharing their Facebook page.
An active Facebook presence helps you generate word of mouth quite easily and with little effort. You can achieve this by engaging with your existing clients on Facebook. Reply to their queries and comments as often as you can. Ask them to put up reviews on your Facebook page. You can also share client reviews as posts or feature a client weekly or monthly on your page.
If you aren’t getting enough reviews on your page, you can offer discounts to your patients for posting reviews on Facebook. This will help you quickly boost the number of quality reviews on your Facebook page.
Building Relationships With Your Potential Clients
People tend to avoid dental appointments due to having a sense of fear associated with it. Your Facebook presence can help them ease their fear and encourage them to make regular visits.
Users view Facebook primarily as a mode of communicating and connecting. Using Facebook for your dental practice thus offers you an opportunity to build good relationships with your patients.
Having a Facebook presence adds a human element to your dental practice. Your goal should be to have your patients feel comfortable about your service. Instead of associating dental visits with pain, you can help them associate it with care and comfort.
15 Dental Practice Facebook Post Ideas To Engage Your Audience
Dental Practice Facebook Post Ideas #1 – Feature your staff members
You can feature one of your staff weekly or monthly to add a human element to your social media presence.
It doesn’t have to be a dull post that features a professional-looking photo with the name and position of the staff member. Instead, you can share a candid photo celebrating their birthday or tell a story from their perspective. This will be a welcome change for your audience, who are likely to scroll through tons of generic posts and advertisements on their news feeds every day.
Screenshot | Source: Facebook
Dental Facebook Post Ideas #2 – Share patient stories
The best way to generate engagement on Facebook is by sharing relatable content. And what’s more relatable to potential clients than a story of a patient?
Your patient stories can be simple before and after pictures, accompanied by the difference a confident smile made in their life.
Posting a patient’s story is also likely to generate engagement on your page from their connections. But remember to have the patient fill out a HIPAA consent form before publishing any information about them on your Facebook page.
Dental Facebook Post Ideas #3 – Ask questions to your audience
Asking questions directly to your audience is a great way of generating organic post engagement. It can be a simple question that prompts them to share their experience on a routine thing like their brushing habits.
Here, Aspen Dental asked people for tips to get kids to brush their teeth, and then shared the best responses they received.
Screenshot | Source: Facebook
Dental Practice Facebook Post Ideas #4 – Share dental tips or interesting facts
Informative posts can boost the reach of your Facebook page and also help you build your authority. If your audience finds these posts useful, they’ll likely share them with their connections.
Screenshot | Source: Facebook
Dental Facebook Post Ideas #5 – Post a joke or a meme
People generally use social media to relax and have fun. So adding humor to your content is something you can rarely go wrong with. If you’re guaranteeing them bright smiles with your practice, you might as well make them laugh with your posts.
Don’t hesitate to share some light-hearted content every now and then. It can be a silly pun, a dental joke, or a hilarious meme. Because when it comes to engagement numbers, a “haha” reaction holds the same value as a “like” or a “love” reaction.
Dental Practice Facebook Post Ideas #6 – Share your blog posts or news stories
If you already have a blog on your website, sharing its content to Facebook is a great way of directing traffic. You can directly share your blog posts as a link or share an image with a snippet from the post and add the link in the post caption.
You can also share news stories or research findings if you think your audience will find them useful.
Here, American Dental Association shares an article from the New York Times that sheds light on the impact of the COVID-19 pandemic on dental health.
Screenshot | Source: Facebook
Dental Practice Facebook Post Ideas #7 – Share patient reviews
Sharing patient reviews as posts on your Facebook page is a great way of showcasing word of mouth from your existing clients. This helps you build trust and credibility with your audience and also acts as a testimonial for your service.
Screenshot | Source: Facebook
Dental Practice Facebook Post Ideas #8 – Make an office tour video
Videos are the most effective when it comes to engaging with your audience. Making a video isn’t really hard either. Most phones come with great built-in video recording and editing features that can help you make an office tour video quite easily.
You don’t need professional cameras or lighting equipment for this. The best thing about Facebook is its informal and personal nature which makes the idea of the content more important than the quality.
You can take it up a notch by live streaming your office tour and interacting with your audience in real-time. Here’s an office tour video by Kari Mann Dental Studio for your inspiration.
Dental Practice Facebook Post Ideas #9 – Share a team photo
Get your team together and click a quick informal photo, and then post it on your page. This gives your audience a behind-the-scenes look into the group of people working tirelessly to ensure the best service for them.
Screenshot | Source: Facebook
You can also share candid moments of your team members at the office. For example, Savannah Family Dentistry posted this short video with the caption, “Just another fun Tuesday at Savannah Family Dentistry!”.
Sharing moments like this humanizes your practice for the existing and potential clients, helping them be comfortable during appointments.
Dental Practice Facebook Post Ideas #10 – Show off your new equipment
If you have brought in a new piece of equipment that will help you do existing procedures smoothly, or even add new procedures to your services, let your audience know about it.
Make a post about how the new equipment will help you serve your patients better and how your team is dedicated to providing the best service to them.
Dental Practice Facebook Post Ideas #11 – Highlight charity work
If you are involved in charities that make the community better, share your story with your audience. Make posts on your involvement to let your audience know the importance of giving back to the community and how they can be a part of it too.
Dental Practice. Facebook Post Ideas #12 – Host contests or giveaways
Facebook contests are fun and interactive. It doesn’t take much effort to host one either. It can be a simple contest where your audience shares their pictures using a contest hashtag with their best smiles on display. You can then pick one or multiple winners of the contest, offering them gift hampers or discounts at your clinic.
Another popular way of engaging your audience with minimum effort is by hosting “Caption this” contests. For example, you can post a picture like this one below and ask your audience to caption it. You can then pick the top three funniest captions and offer them rewards.
Photo by Anna Shvets from Pexels
Dental Practice Facebook Post Ideas #13 – Make posts celebrating milestones
Celebrate your milestones with your audience. This can be a 5th or 10th anniversary or moving into a bigger office. You’ll be surprised to see how many people support each other on social media and join in celebrating each other’s milestones.
Dental Practice Facebook Post Ideas #14 – Greet your audience on holidays and special occasions
Holidays are the times when we share our joy with each other. So don’t forget to greet your audience during holidays and events.
Screenshot | Source: Facebook
Dental Facebook Post Ideas #15 – Make routine posts using hashtags
Consistent posts using hashtags are quite popular on social media platforms. You can use one of the popular hashtags like #MondayMotivation (Motivational posts made on Mondays), #TBT or #ThrowBackThursday (posts photos that send your audience on a nostalgic trip).
You can also come up with your own hashtags to share dental tips or interesting “did you know” facts. This is a great way of ensuring a regular flow of content on your Facebook Page.
Optimizing Your Facebook Page For Maximum Reach on Your Dental Practice Facebook Post Ideas
Before you start posting on your Facebook page, make sure your page is optimized to get you the most reach and engagement possible.
You need to make sure your page has all the updated information.
Your page name should be the name of your clinic. If people refer to your practice using any other name, you can add that too. For example, if your practice is named Robert Dental Care and is known as RBC among your clients. You can name your page Robert Dental Care – RBC.
Make sure you properly describe your dental practice in the about section. Add a profile and cover photo that represents your practice well. Don’t use an office picture as a profile photo. A logo or a professionally clicked portrait works best as a profile photo.
You also need to add a call to action that directs your Page visitors to do something. You can either send them to your website or add a phone number which they can call to book an appointment.
Complete setting up your page by adding your accurate location, hours of operations, and contact information.
You can also add your team members to be displayed on the page.
If you want to display client reviews posted on your page, go to page settings and turn on the reviews tab. It is recommended that you display reviews and recommendations on your page, as it shows the credibility of your practice.
Frequently Asked Questions
What is the best time for dentists to post on Facebook?
You need to dive into the user activity statistics to identify which time works best for your page audience. But according to Hootsuite, the best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays. You can publish your most important posts in this timeframe until you figure out the ideal time for your audience.
How often should dentists post on Facebook?
For growing pages with less than 1000 followers, posting every day is recommended. You can make up to 2-3 posts a day until your audience growth starts slowing down. According to Hubspot, for pages with over 10,000 followers, posting 30-60 times a month should be enough.
How can I schedule multiple dental practice posts on Facebook?
Scheduling and managing a large number of posts can be tough to manage on Facebook. You can use Postfity to schedule up to 10,000 posts across multiple social media platforms and track your performance with its built-in analytics.
