Let’s talk about some facts at first. LinkedIn (2021) states its mission as “to connect the world’s professionals to make them more productive and successful”. Many professionals believed in it and joined the social media platform, which resulted in over 774 million members in over 200 countries and territories (LinkedIn, 2021).
In this digital era, LinkedIn is a must for every company. It is a social network that helps you connect with people related to your business and hire new employees. LinkedIn has a different purpose than Facebook or Twitter, so it is essential to create an account if you have a company in order to be connected with other people in the industry. This social media platform can help your business grow by offering you connections with people from the same field of work. You can also display your skills and knowledge in order to get hired by one of its companies. It is a great way to grow personal expertise and find employees.
That’s the reason why you should consider joining it and develop your account by scheduling posts on LinkedIn.
Is really scheduling posts on LinkedIn so helpful? Yes! For example – this case study shows how Shortlist recruitment grew their organic views on LinkedIn by 2,666% in 4 months with Employee Advocacy using Postfity.
Scheduling posts on LinkedIn – how to find the content?
Finding the content is crucial to develop your LinkedIn profile. Remember that scheduling posts on LinkedIn is like simply just building your portfolio. That’s why you should plan it wisely. There are social media tools that can help you with that. One of the best social media schedulers, Postfity, offers useful features that will help you finding ready-to-use posts and articles with its Social Tips Calendar and Ideas.
Within the Ideas section, you can even choose the right category, so that it suits your industry.
Scheduling posts on LinkedIn with the right tool
Scheduling posts on LinkedIn or any social media platform might be a great idea since it gives you consistency, which is so important when it comes to any kind of social network. Read the article about how to effectively post on LinkedIn here.
Finding the right tool for scheduling posts on LinkedIn might be useful and time-saving. You can consider trying Postfity, which focuses on planning posts to different social media such as LinkedIn, but also Instagram, Twitter, Facebook, and VKontakte.
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How to schedule posts on LinkedIn with Postfity
Scheduling posts on LinkedIn with Postfity is just as easy as pie. I’ll quickly show you how to do it.
After logging into your panel, you should choose the right LinkedIn account from the menu bar on the left. Then you need to just enter the content of your post that you want to publish or schedule.
Once you complete those steps, it’s time to schedule your post! In order to do that, just simply click the “schedule” button. Then you can choose the date, time, and also a timezone. It might be especially useful if you want to expand to other markets abroad. Once you finish, simply just click the “schedule” button again and voilà!
Calendar view
When scheduling posts on LinkedIn and other social media, you can use the “calendar view”. You’ll also find useful features like the “holiday calendar” as well as “content ideas”, which I mentioned before, to help you get inspired. You can also use ready-to-use posts that contain photos, descriptions, and hashtags.
Read more about the calendar view here.
LinkedIn case study
Finally, it might be worth looking at our case study on how Visnja Zeljeznjak grew her consulting business by posting thoughtful content on Linkedin using Postfity every day. Who knows, maybe you will get inspired and follow Visnja’s example. Read more about it here.