Source: Pexels
Back in 2017, Instagram introduced the Archive feature. It’s a game-changer! Why?
Well, you can hide posts from your profile without deleting them permanently.
This simple yet powerful feature has a tonne of benefits for your Instagram marketing strategy.
With the Archive, you can:
- Strategically curate your profile.
- Remove old posts that no longer align with your brand.
- Analyse the performance of archived posts.
- Use valuable Instagram insights data to fine-tune your strategy.
Want to know more about Instagram Archive Marketing? Keep reading!
In this guide, we’ll show you how to boost your marketing with the Archive feature.
What Is Instagram Archive?
Source: Instagram
Instagram Archive is a feature that hides posts without deleting them. It’s like a secret folder for old content. With Archive, you can clean up your profile, maintain a consistent look, and remove irrelevant posts. Archived posts are only visible to you. And the best thing is that you can restore them at any time.
Here are some Instagram Archive key points:
- Move photos between your profile and archive effortlessly.
- Archived posts are uneditable, but comments and likes are visible.
- Likes and comments stay intact when moving photos.
- Posts in the archive count towards Instagram Insights analytics.
The Importance of Instagram Archive Marketing for Businesses
Source: Freepik
Here are some reasons why brands, businesses, and marketers should use Instagram Archive :
- Maintain a cohesive brand image.
- Showcase relevant and high-quality content.
- Opportunity for content reevaluation.
- Flexibility in content management.
- Retain engagement data during archiving.
- Gain insights from archived posts.
- Enhance storytelling with Story Archive.
- Support profile cleanup.
- Restore past successful content.
- Optimise time management for content curation and creation.
Here’s an example of how Instagram Archive Marketing can help your brand or business:
Zayn Malik’s team used Instagram Archive to tease and engage fans with behind-the-scenes content before releasing the music video. Fans’ excitement and anticipation led to a massive surge in views and shares (6.3 million views in 6 days), making the video a huge success. The strategy set a new standard for artist promotion.
Source: Reddit
How to Use Instagram Archive?
Using Instagram Archive is simple and can be done in a few easy steps:
1. Open Instagram
Launch the Instagram app on your mobile device and log in to your account.
2. Access Your Profile
Tap on the profile icon at the bottom-right corner of the screen to access your profile.
3. Archive a Post
Find the post you want to archive in your profile grid. Tap on the three dots located at the top-right corner of the post.
4. Choose “Archive”
A menu will pop up with various options. Select “Archive,” and the post will be moved to your Archive folder.
5. View Archived Posts
To access your archived posts, go to your profile and tap on the three horizontal lines at the top-right corner. Then, select “Archive.”
6. Restore or Delete
In the Archive, you can view all your hidden posts. To restore a post to your profile, tap on it and then click on the three dots in the top-right corner. Choose “Share As Post.” If you want to permanently delete a post, select “Delete” instead.
7. Archive Instagram Stories
Instagram automatically archives your Stories. To access them, go to your profile and tap on the three horizontal lines. Then, select “Archive” and choose “Stories” from the top menu.
8. Manage Archived Stories
In the Story Archive, you can view all your past Stories. To repost a Story as a Highlight, tap on it and select “Share as Highlight.” You can also choose to save, share, or delete individual Stories.
Tips for Instagram Archive Marketing
Source: Freepik
Here are some effective tips on how to use Instagram Archive Marketing to grow your Instagram account and boost engagement:
1. Content Evaluation
Source: Pexels
Review archived posts for performance insights. Identify top-performing content using Instagram metrics and tailor your content strategy accordingly.
2. Seasonal and Timely Content
Archive posts that are time-sensitive or related to specific events or seasons. Repost these posts when relevant.
3. Highlight Reel
Source: Simplified’s Instagram
Utilise the Story Archive to create thematic Highlights. Group related Stories together to showcase your brand’s key offerings, campaigns, or behind-the-scenes content.
4. Revive Successful Campaigns
Bring back successful campaigns or promotions from the Archive. You can share them with your audience again to increase engagement.
5. Aesthetic Consistency
Source: Simplified’s Instagram
Use the Archive to curate your profile’s visual aesthetic. Hide posts that no longer match your brand’s style or have become outdated.
6. Experiment and Learn
Try different content strategies and approaches. If a certain type of content doesn’t perform well, archive it to declutter your profile.
7. Story Repurposing
Revisit archived Stories for valuable content that can be repurposed into posts or Highlights.
8. Customer Interaction
Source: Instagram
Save positive customer testimonials or user-generated content. Later, repost them as social proof to foster stronger connections with your audience.
9. Correct Mistakes
Use Archive as a safety net for accidental posts or negative feedback. Hide the content, assess it, and make adjustments before re-sharing.
10. Reuse Visual Content
Tap into Archive for repurposing eye-catching images, infographics, or videos. This will allow you to save time and maintain brand consistency.
Postfity: An All-In-One Tool For Instagram Archive Marketing
Source: Postfity
Looking for an effective tool to boost Instagram Archive Marketing? Try Postfity, an all-in-one tool for social media planning, scheduling, and management.
Perfect for small businesses, agencies, and creators, it can help optimise your Instagram Archive Marketing strategy. With Simplified’s integration, enjoy even better features.
Here are some of the key features of Postfity:
Source: Postfity
1. Unified Social Media Management
Manage multiple business Instagram accounts from a single dashboard, making it easy to archive posts and stories.
2. Social Media Planner
Plan and schedule up to 10,000 posts on Instagram, with ease and precision.
3. Content Categorization
Organise content into categories, making it easy to repurpose relevant posts for future campaigns.
4. Team Collaboration
Seamlessly collaborate with your team members on managing Instagram Archives.
5. Analytics and Insights
Gain valuable insights into post performance and audience engagement to refine your content strategy.
6. Content Approval Workflow
Ensure content quality and consistency across multiple accounts with content approval before archiving or reposting.
7. Social Media Content Creation
Source: Simplified
Create different types of social media content, i.e., posts, Instagram reels, and stories, with Simplified’s AI tools like,
- AI Writer
- Design Templates
- Graphic Design Tools
- Free Video Templates
- AI Text-to-Image Generator
- Video Editor & Animator
- Social Media Management Tool
Want to Enhance Your Instagram Archive Marketing Strategy?
Try Postfity Now
