In this rapidly advancing technological era, it is more important than ever for businesses, particularly agencies, to embrace innovation and stay ahead of the game.
Fortunately, the digital age has ushered in a multitude of tools and technologies that are tailored specifically to assist agencies.
Whether you’re a marketing agency, design agency, or PR firm, this blog will provide an overview of the finest agency tools to consider incorporating into your workflow in 2024. Let’s begin!
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Source: Freepik
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Best Agency Tools in 2024
From state-of-the-art project management and collaboration platforms to cutting-edge analytics and automation software, these tools will empower your agency to flourish amidst the dynamic landscape of the digital world.
1. Simplified
Source: Simplified
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Simplified is revolutionizing how content is created by providing a single, dynamic platform that integrates all your tools. With Simplified, you can
- Streamline graphic design with stunning templates
- Generate marketing copy using ChatGPT-integrated AI
- Collaborate in real-time through comments, approvals, shared calendars, and asset-sharing
- Create animations and videos with the video editor
- Plan & schedule up to 300 social media posts at once
- Analyze social media posts and accounts with deep post-performance analysis
- Generate AI images with the DALL-E-powered image generator
- Create presentations in minutes with AI
- Build a chatbot for your websites and apps and so, so much more!
Pricing
Best for agencies – billed annually
- Social Media Agency – $159/month (70 Social Channels, 10 seats)
- Social Media Agency Pro – $319/month (200 Social Channels, 20 seats)
- AI Writer Pro – $32/month (100k words, 5 seats) onwards
- Video Editor Pro – $12/month (1 seat)
- Video Editor Business – $32/month (5 seats)
- Design Business – $10/month (5 seats)
- Chatbot Pro – $12/month (5 chatbots, 4000 message credits) onwards
2. HubSpot
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Source: Hubspot
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For customer-centric agencies, HubSpot is a valuable tool for tracking sales reps’ actions and customer interactions. Additionally, HubSpot offers a Solutions Partner Program, connecting you with experts in marketing, sales, website development, CRM implementation, and more.
Features
- Personalized dashboard
- Convenient access to customer details
- Monitoring customer engagements
- Sorting customers based on multiple factors
- Utilizing live chatbots
Pricing
Hubspot offers a range of paid plans to suit your specific needs, with prices starting at $45 per month.
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3. SproutSocial
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Source: SproutSocial
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Sprout is a social media management platform that offers businesses a comprehensive solution to organize their content calendar and assets efficiently. With Sprout, you can streamline your publishing process and schedule your posts across various platforms.
Features
- Plan and schedule social media posts
- Live social media conversations
- In-depth analytics for social media
- Manage customer interactions and data
Pricing
Plans begin from $249/user/month to $499/user/month.
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4. Asana
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Source: Asana
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Asana is a highly effective tool that is well-suited for agencies of all types. It particularly caters to agencies that prioritize structured processes and seek to adhere to established procedures for project management.
Features
- Dashboard & search
- Task grouping into lists or boards
- Personalized inbox notifications
- Gantt-style project view
- Calendar for scheduling
- Detailed progress reports
Pricing
Billed annually
- Basic – Free forever
- Premium – $10.99/user/month
- Business – $24.99/user/month
Related: Importance of Branding Explained
5. Canva
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Source: Canva
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Canva is a visual communication tool that can be utilized by your agency to produce captivating graphics. With Canva’s user-friendly drag-and-drop editor, you have the freedom to create designs utilizing an array of design elements.
Features
- Drag-and-drop editor
- Extensive library of templates
- Shareable designs through links and more
- Download designs in any format
Pricing
Canva for Teams, billed annually
Starts from $300/year for 5 people to $6,750/year for 50 people, with options for custom pricing.
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Related: Meet Simplified Alternative To Canva
6. ClickUp
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Source: ClickUp
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ClickUp is a cloud-based project management application that stands out for its comprehensive range of features, including documentation, goal tracking, and an inbox. The impressive modularity of ClickUp makes it a standout choice among project management tools.
Features
- Customize stages for workflow alignment
- Organize workspaces with unique features
- Add time estimates for scheduling
- Control access and visibility
- Set and track goals for success
Pricing
Billed annually
- Unlimited – $7/user/month
- Business– $12/user/month
7. Shopify
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Source: Shopify
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Shopify offers a straightforward and intuitive solution for creating an e-commerce website. With its comprehensive suite of tools, Shopify provides business owners with the necessary resources to establish and manage their online stores effectively.
Features
- Pre-designed start page templates
- Manage stories, individual posts, and hashtags
Pricing
Billed annually
- Basic – $29/month
- Shopify – $79/month
- Advanced – $299/month
8. Google My Business
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Source: Google
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Google My Business is a free online tool provided by Google that allows businesses to create and manage their online presence, including their listing on Google Maps. It provides essential information like location, contact details, reviews, and operating hours to potential customers searching for local businesses.
Features
- Business listing management
- Customer reviews and ratings
- Maps integration for location visibility
- Insights and analytics for performance tracking
Pricing
This service is completely free.
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9. Google Analytics
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Source: Google
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Google Analytics (GA) stands as an incredibly sophisticated analytics solution essential for any digital business. It’s a must-have tool for gaining insights into prospects, customers, and website operations, revealing the aspects that engage and resonate with your audience.
Features
- Track user behavior, demographics, and conversions
- Multi-channel reporting with integration support
- Set and analyze various in-platform goals
- Generate custom reports on traffic sources, URLs, and more
- Identify user origins and access real-time reporting
Pricing
This service is completely free.
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10. Calendly
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Source: Calendly
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Calendly is an efficient meeting scheduling tool designed to streamline the appointment booking process. With Calendy, you can eliminate the hassle of multiple back-and-forth emails to determine availability. Instead, you can save valuable time by allowing clients to easily select their preferred meeting times.
Features
- Customize your availability settings
- Embed website scheduling
- Connect up to six calendars
- Conduct meeting polls
Pricing
Best for agencies, billed annually
- Professional – $12/seat/month
- Teams – $16/seat/month
11. Mailchimp
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Source: Mailchimp
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Mailchimp is a versatile marketing platform that empowers businesses to create, manage, and analyze email campaigns and customer engagement strategies. It offers tools for email marketing, automation, analytics, and audience segmentation.
Features
- Email marketing campaigns
- Marketing automation
- Audience segmentation
- Analytics and reporting
- Landing pages and signup forms
Pricing
Multiple pricing options, beginning at $4/month (3 seats, up to 500 contacts)
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12. Omnisend
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Source: Omnisend
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Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses. It offers tools to create, automate, and optimize email and SMS marketing campaigns, as well as push notifications and other messaging channels/
Features
- Email marketing automation
- Multichannel marketing (email, SMS, web push)
- Subject line tester
- Customer segmentation
- Analytics and reporting
Pricing
Multiple pricing options, beginning at $16/month (up to 500 contacts, 6000 emails, 60 SMS)
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13. Zoho
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Source: Zoho
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Zoho is a fully integrated cloud-based customer relationship management (CRM) software solution designed to effectively manage sales, marketing, and customer support requirements for businesses.
Features
- Comprehensive client management
- Manage social media presence
- Execute marketing campaigns
- Seamless cross-channel communication
- Streamlined automated processes
- Store documents efficiently
Pricing
Multiple pricing options, beginning at $15/month
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14. HootSuite,
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Source: Hootsuite
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Hootsuite, a social media marketing and management tool, allows scheduling of posts across multiple platforms. It offers performance analytics and valuable campaign insights for your team to evaluate success or setbacks.
Features
- Plan and schedule social media posts
- Access detailed analytics
- Monitor trending topics across social media.
- Respond instantly from multiple social media accounts.
Pricing
Billed annually
- Professional – $99/month (1 seat, 10 accounts)
- Teams – $249/month (3 seats, 20 accounts)
15. Yoast
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Source: Yoast
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Yoast is a highly effective SEO WordPress plug-in designed to optimize your website and enhance your online presence. Yoast provides suggestions that can significantly improve your search engine rankings and increase traffic to your site.
Features
- SEO tips in real-time
- Estimated reading duration
- Comprehensive content analysis
- Keyword frequency insights
- Effective keyword utilization
Pricing
Billed annually
- SEO Premium – $99/year
- Plugin – $229/year
16. WordPress
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Source: WordPress
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WordPress is an open-source content management system (CMS) that offers an array of pre-designed website templates and extensions. A notable feature of this agency tool is ‘Multisites,’ which enables the administration of multiple websites via a centralized dashboard.
Features
- Unlimited page creation
- Extensive plug-in options
- Automated backups
- Website and blog themes
Pricing
Best for agencies, billed annually
- Business – $25/seat/month (50 GB storage)
- Commerce – $45/seat/month (50 GB storage)
- Enterprise – Custom pricing
17. Slack
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Source: Slack
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For agencies, it’s crucial to have a reliable platform for instant communication that also includes various channels to keep everyone updated on all interactions. Slack is a team communication tool that is widely utilized by multiple organizations for exactly this purpose.
Features
- Multiple channel creation
- Privatization of channels
- Voice and video call
- File sharing
- Apps and integrations
- Workflow builder
Pricing
Best for agencies, billed annually
- Pro – $7.25/seat/month
- Business+ – $12.50/seat/month
- Enterprise – Custom pricing
18. Notion
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Source: Notion
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Notion is an efficient agency tools that provides valuable assistance to teams in need of project initiation support. Its comprehensive templates serve as a solid foundation for seamless project implementation and successful collaboration within teams.
Features
- Real-time syncing
- Browser and offline access
- Professional and community templates
- User-friendly interface
- Unlimited pages and blocks
Pricing
Best for agencies, billed annually
- Plus – $8/seat/month
- Business – $15/seat/month
- Enterprise – Custom pricing
19. Ahrefs
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Source: Ahrefs
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Ahrefs is widely recognized as one of the leading SEO tools used by professionals in the industry. With its comprehensive features, this agency tools offers extensive keyword research capabilities and valuable insights on how to enhance your website’s search traffic.
Features
- Keyword research for search engines
- Explore backlinks
- Track SERP history
- Perform site audits
- Track rankings
- Set up alerts
Pricing
Best for agencies, billed annually
- Standard – $166/month
- Advanced – $333/month
- Enterprise – $833/month
20. Typeform
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Source: Typeform
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Typeform is a sophisticated tool designed for marketing professionals seeking to create visually appealing and minimalist forms. The platform’s user-friendly editor and seamless embeds serve as valuable additional features.
Features
- Interactive form builder
- Customizable surveys and quizzes
- Logic-based branching and skip logic
- Integration with various apps and tools
- Real-time response analysis
Pricing
Best for agencies, billed annually
- Plus – $50/month (3 seats, 1000 responses)
- Business – $83/month (5 seats, 10k responses)
- Enterprise – Custom pricing
21. Venngage
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Source: Venngage
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Venngage is a digital tool designed specifically for agencies seeking to enhance their visual communication with clients. The platform offers a vast array of professionally designed templates, ranging from infographics and presentations to banners, brochures, reports, and more.
Features
- Infographic creation
- Customizable templates
- Data visualization tools
- Collaborative design
- Export and share options
Pricing
Best for agencies, billed annually
- Business – $24/seat/month
- Enterprise – $499/month onwards
22. Buffer
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Source: Buffer
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Buffer is a comprehensive social media toolkit that empowers users to effectively strategize and distribute content across multiple social media platforms, all from a centralized dashboard. The toolkit comprises three distinct applications: Buffer Publish, Buffer Reply, and Buffer Analyze.
Features
- Create, schedule, and post on all platforms
- Track campaigns with a calendar view
- Access in-depth insights
- Priority customer service for agency accounts
Pricing
Best for agencies, billed annually
- Team – $10/channel/month
- Agency – $100/month for 10 channels
23. Dropbox
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Source: Dropbox
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Dropbox is a highly acclaimed file management tool that is widely utilized for its user-friendly storage process. It offers a safe and secure cloud storage solution, allowing users to easily store and share files with others.
Features
- Cloud storage and file sharing
- File synchronization across devices
- Collaboration tools for teams
- Version history and file recovery
- Access control and security features
Pricing
Best for agencies, billed annually
- Standard – $15/user/month
- Advanced – $24/user/month
24. Zoom
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Source: Zoom
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Zoom is widely regarded as one of the most popular video conferencing solutions. Whether you are working with remote employees or conducting meetings with clients, Zoom offers seamless collaboration capabilities accompanied by unparalleled video and audio quality.
Features
- Plan recurring meetings
- Call and screen recording
- Live chat and file sharing
- Breakout rooms
- Webinar-only mode
Pricing
Multiple pricing options, beginning at $149.90/month
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25. SEMrush
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Source: SEMrush
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SEMRush is an online agency tool that provides comprehensive analytics reports to enhance online visibility management. Its intelligence suite offers valuable insights into competitor strategies, keyword difficulty, and domain strengths, among other crucial data points.
Features
- Conducting keyword research
- Optimizing on-page SEO
- Analyzing competitors
- Managing social media
- Implementing paid advertising
- Researching PPC keywords
Pricing
Best for agencies, billed annually
- Pro – $108.33/month
- Guru – $208.33/month
- Business – $416.66/month
26. LinkTree
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Source: LinkTree
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Linktree is a popular social media tool that simplifies sharing multiple links on platforms like Instagram. It provides users with a single, customizable link that leads to a page displaying a collection of links to websites, social profiles, and other online content.
Features
- Centralized link-sharing platform
- Customizable link landing page
- Analytics to track link performance
- Integrations with social media platforms
Pricing
Best for agencies, billed annually
- Pro – $7.5/month
- Guru – $19.5/month
27. RocketLink
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Source: RocketLink
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RocketLink is a URL shortener and link retargeting platform that enhances brand visibility and meticulously tracks client links. For agencies, RocketLink proves particularly useful in mitigating bounce rates, thereby significantly boosting conversion rates.
Features
- Retargeting pixels
- Custom 404 redirects
- Password-protected links
- Custom scripts
- QR codes
Pricing
Best for agencies, billed annually
- Space – $29/month
- Galaxy – $69/month
28. Hostinger
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Source: Hostinger
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Hostinger provides a comprehensive solution for managed cloud hosting services, combining the speed and scalability of cloud-based hosting with the advantages of a fully managed host.
Features
- Access to 24/7 expert support
- Custom control panel for resource management
- Quick and instant setup
Pricing
Pro plan begins at $8.99/month, billed annually
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29. Beaver Builder
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Source: Beaver Builder
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Beaver Builder is a page-builder tool that simplifies the process of designing content and landing pages for websites. Its flexibility makes it a preferred choice among agencies, as it caters to users of all levels of expertise in web design.
Features
- Drag-and-drop website building
- Front-end live editing
- Responsive design capabilities
- Pre-designed templates and modules
Pricing
Best for agencies, billed annually
- Agency – $399/year
- Ultimate – $546/year
30. Visme
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Source: Visme
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Visme is a professional graphic design tool designed specifically for individuals who are not expert designers. With Visme, non-design professionals can create business presentations, infographics, well-organized schedules, flyers, and more.
Features
- Design templates
- Animated illustrations
- Drag and drop editor
- Presentation themes
Pricing
Ideal for agencies, the Pro plan begins at $24.75/month, billed annually
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31. ChatGPT
Source: OpenAI
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ChatGPT is an advanced AI tool designed to assist agencies in various tasks such as generating high-quality content, conducting thorough research, and automating repetitive tasks. With ChatGPT, agencies can streamline their workflow and allocate more time to creative endeavors.
Features
- Generate content
- Solve math problems
- Translate between languages
- Debug and fix code
- Write a story/poem
Pricing
- Free up till GPT-3.5
- $20/month for GPT-4
32. Quillbot
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Source: Quillbot
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QuillBot is an AI-powered paraphrasing tool that can help you rewrite text, improve your writing style, and make your content more original. It can also be used to summarize text, check grammar, and find synonyms.
Features
- Paraphraser
- Grammar checker
- Plagiarism checker
- Citation generator
- Translator
Pricing
Begins at $3.75/seat/month for teams
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33. Pipedrive
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Source: Pipedrive
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Pipedrive is a cloud-based CRM solution that serves as an effective account management tool. This platform is designed to streamline and automate the sales and marketing process for teams, allowing for enhanced organization and efficiency.
Features
- Software for email marketing
- Lead generation solutions
- Integration with online marketplaces
Pricing
Multiple pricing options, beginning at $9.90/month
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34. Fueler
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Source: Fueler
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Fueler is a sophisticated portfolio-based platform designed to streamline the process of documenting your professional experiences. By consolidating all of your past work into one central location, Fueler simplifies the task of creating a compelling personal brand.
Pricing
The Premium plan costs $100/year, billed annually
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35. Hotjar
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Source: Hotjar
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Hotjar is a platform that allows you to gain valuable insights into your visitors’ on-site actions and behaviors. By utilizing heatmaps, Hotjar provides real-time visual records that inform you of areas where users are clicking, as well as areas where they may not be engaging.
Features
- Website visitor analytics
- Heatmaps to visualize interactions
- User feedback collection
- Conversion funnel analysis
Pricing
Multiple pricing options, beginning at $32/month
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36. OptiMonk
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Source: OptiMonk
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OptiMonk provides businesses with a comprehensive platform that enables them to effectively engage with customers and reduce bounce rates by utilizing personalized pop-ups.
Features
- Exit-intent popups
- Targeted on-site messages
- A/B testing for campaigns
- Behavior-based triggers
- Integration with e-commerce platforms
Pricing
Multiple pricing options, beginning at $32.5/month
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37. Figma
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Source: Figma
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Figma is a cloud-based design and prototyping tool that enables collaborative work on user interface and user experience (UI/UX) designs. It allows teams to create, edit, and share design projects in real time.
Features
- Cloud-based access from anywhere
- Interactive prototyping
- Version history and design libraries
- Cross-platform compatibility
Pricing
Multiple pricing options; beginning at $3/user/month
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38. Pumble
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Source: Pumble
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Pumble is another internal communication agency tool that allows seamless synchronization and effective control of all team communication within your agency.
Features
- Team messaging and chat
- File and screen sharing
- Task management and to-do lists
- Integration with third-party apps
- Real-time notifications and updates
Pricing
The Pro plan begins at $1.99/user/month
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39. Agorapulse
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Source: Agorapulse
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Agorapulse offers agencies a user-friendly social media management tool that allows you to efficiently manage your social media content and engagement.
Features
- Social media scheduling and publishing
- Social inbox for unified engagement
- Performance analytics and reporting
- Social listening and monitoring
Pricing
Best for agencies, billed annually
- Standard – $49/user/month
- Professional – $79/user/month
- Advanced – $119/user/month
40. Woorise
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Source: Woorise
Woorise is an incredible lead generation and marketing platform that empowers you to create a diverse array of interactive campaigns, accept payments, and so much more.
Features
- Access to 100+ templates
- Send tailored email notifications
- Support for multiple languages
Pricing
Multiple pricing options, beginning at $23/user/month
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Final Words
In 2024, the best agency tools offer versatility and efficiency. From analytics to collaboration, these tools empower agencies to thrive. Embrace innovation, harness data, and choose your toolkit wisely to drive business growth in the digital era.
