Blog

5 Ways To Identify Content Gaps On Social Media

Amongst the many sources of consumer information that have appeared in the last few years, social media is considered to be the top one. Data and oil share an interesting parallel – in the sense that both represent valuable resources that need to be ‘mined.’ Social media data represents a large proportion of the resource…

User Stories: On crises, trolls and keeping social media social – how a best-selling author and social media agency owner Monika Czaplicka uses Postfity to grow her business

CEO of Wobuzz social media agency is a sociologist, social media expert, activist, speaker, businesswoman and a best-selling author. She became a key opinion leader on social media crises after her first book ‘Managing Crises in Social Media’ sold out soon after publication. We talk managing brand image on social media, keeping social media social…