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How to Use Social Media to Capture and Qualify New Leads

66% of marketers see an increase in social media leads from spending just six hours a week online. And it makes sense. More people than ever use social media to fuel their purchasing decisions, with many preferring screen-to-screen communication than in-person sales tactics. In fact, https://business.linkedin.com/sales-solutions/social-selling/what-is-social-selling. If you’re not tapping into this, you could be…

Using Twitter Analytics to Improve Your Business Marketing

‘Tweet’, ‘tweeting’, ‘re-tweet’ we all are quite familiar with these terms. The world looks up to Twitter in order to stay updated. During 2014, when Twitter Analytics launched, it instantly marked a move towards great transparency which ultimately enhances its user’s experience. Followed by this major update, Twitter has continued to make upgrades to the…