😱 *Everything* we knew about email marketing is *WRONG*. 😰😭🤢
🍔“Saturated fat is bad for you”
🥗“Low-fat = healthy”
👉These misconceptions about healthy nutrition date well-back to the 1970s.
👉 Fast-forward 40 years, and we have a global obesity epidemic as a result of the resultant surge in refined carbs consumption.🧁🍰
Wanna know more about effective email marketing and how to integrate it with your social media marketing?
👉 Join us for our webinar:
“How to integrate your email marketing and social media marketing strategies?”
with Martin Zimmerman, CEO of Getanewsletter and Emilia Korczynska, Marketing Strategist at Postfity.com, a social media marketing automation tool we are using!
On Tuesday, 1 October, 8 PM CET in the Social Media Marketing Academy Facebook group!
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👉 🍔=🛑 The studies showed that our assumption: “fat = bad” is actually wrong
🛑 Sometimes we make these wrong assumptions/ take “common knowledge” as absolute truth without really testing and verifying.
🛑 And we continue believing them (and acting on them!) even if we know they are not true.
👉 There’s a lot of these “wrong assumptions” going round in the marketing world.
💌 Take email marketing.
👉 “You should use images in your newsletters”. WRONG.
👉 “You should work on your subject lines to get better open ratates”. WRONG.
👉 “You should send your newsletters on Tuesdays and Wednesdays at 11 a.m.” WRONG.
👉“You should have only *ONE* CTA (call to action) in your newsletters.
…
..
.
WRONG.
If you looked into *REAL* data, you’d actually see most of these “best practices” not only don’t really improve your open/click-through rates, but actually make your email marketing fail at achieving its goals.
Some of the #omfg-kind-of shocking data from Technology of Marketing Conference 🤯 below 👇
👉 Leave the subject line blank or – if you can’t – make a typo in it.
Why? People love coming back to you to say “you made a typo in the subject line. You’re an idiot” 💗 #engagement
👉 DON’T INCLUDE *ANY* PHOTOS OR GRAPHICS IN YOUR NEWSLETTERS. 😱😱😱
Shocking, I know. This goes soooo against the conventional wisdom. 🙊🙉
But actually, outlook-style newsletters have DRAMATICALLY higher (41 times!!!)💌❣ click-through rates (8.27 vs. 0.2 %) Why? The value is in the actual message. Most images won’t be displayed as we are too lazy to click on that ‘display images’ button. People ain’t got no time for this sh*t. 💩
👉 Having 3 CTAs about the same thing phrased differently work best. People need some encouragement to click and *real reasons* showing *real value* – and a single ‘click thia to blablablahhh…’ button won’t work with them anymore. This is asking. You should give (give, give,give, give…) first.💚
👉 Am I annoying you with all the emojis? 😱🤔🤯🥶😰🤣😁
Good! ❣
Using emojis in your subject lines (if you need to have them 
) actually improves open rates over 2x.
Wanna learn more about effective email marketing?
👉 Don’t forget to join us for our webinar:
“How to integrate your email marketing and social media marketing strategies?”
with Martin Zimmerman, CEO of Getanewsletter and Emilia Korczynska, Marketing Strategist at Postfity.com, a social media marketing automation tool we are using!
On Tuesday, 1 October, 8 PM CET in the Social Media Marketing Academy Facebook group!
