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Visual content sparks life into your content. Your brand image increases in value when you add aesthetically pleasing visuals to your social media landscape. And that’s precisely why you need social snapshots to connect to your audience better.
What Is A Social Snapshot?
A social snapshot is a visual element that accompanies your social media content.
You’ve seen a social snapshot on pretty much every social platform. Remember that photo you saw on Twitter merged with text to communicate a certain message better? That’s a social snapshot.
A social snapshot can also include text to put more emphasis on specific information. If you want to expand your content marketing game beyond the same old stock photo, a social snapshot is your go-to solution.
Social snapshots improve your brand awareness by miles and drive more engagement to your posts. Go beyond that cliche template and create each snapshot relevant to the message you’re trying to convey.
Here are some factors you need to keep in mind when creating social snapshots.
How To Create Social Snapshots
1. Select The Correct Dimension
Every social media platform specifies its own requirements for image size and dimension. Facebook image sizes will not be the same as that of Twitter. And in the absence of proper dimensions, your images might get cropped out from the sides. This not only makes your image look clumsy but might also result in followers missing out on valuable information.
Hence, it is vital to ensure every image you upload is properly sized for the concerned platform.
2. Differentiate Your Snapshots
If your social snapshots can not stand out from that of your competitors, they’ll merely be a part of the online noise. While selecting a snapshot, bear in mind the subject of your post. Add the most important texts within the image. This ensures your audience knows exactly what you’re talking about and don’t miss vital information even while scrolling through their account.
Clear, lively, and bright images tend to gather the highest engagement on Facebook, while Tweets that include images gain 150% higher retweets. If that doesn’t tell you how important it is to differentiate your social snapshots, what will?
3. Maintain Consistency
While choosing snapshots for your social media posts, make sure you keep up a consistent touch for all your content. You might want to use the same color, font, or theme or place your business logo on a particular side of the image.
This helps viewers differentiate your brand from the others and helps increase brand awareness. Moreover, remember to use images that go with your brand style. If you think charts and infographics work best for your business, stick to that.
Experiment with different formats to find out what works best for your business. You can choose from a range of options, including but not limited to illustrations, GIFs, iconography, and stock photos. All you need to do is make sure the style is relevant to your audience.
Bonus Tip: Use Postfity’s Snapshot Generator!
If creating a snapshot each time you post your content seems too much of a hassle, Postfity’s snapshot generator is here to do the job for you.
Using this feature, you can create super engaging snapshots from your Twitter posts. To add to that, you can customize the image by modifying the template or changing the backdrop. You can either choose from the preset templates or import your own pictures.
You don’t even have to worry about posting them at a suitable time throughout your social media platforms. Schedule your posts using Postfity, and let us handle that for you!
Give it a try by signing up for our 30-day FREE trial – minus any credit card requirement!
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